14 June 2011
Richard Gere's "Machosexual" Look Making a Comeback in England
From the PR Fashion Newswire:
"Debenhams has revealed that the de rigueur way for British men to wear their shirts this season is with three buttons undone, otherwise known as the 'shirtego' trend."
"Last seen on seventies lotharios such as Richard Gere in 'American Gigolo' and John Travolta in 'Saturday Night Fever', the bare chest has marked the return of the 'machosexual' - men who are not afraid to be masculine, confident and sexy."
"London's large department store chain, Debenhams asked its customers, "how low can you go?" and found that 75 per cent of men now regularly wear their shirt with three buttons undone on a night out, 41 per cent of men will risk a four button undone look and 36 per cent of men will even risk the fashion at work."
"Previously, shirts buttoned up to the neck with ties were expected for work and formal events, one button undone with a tie for the end of the working day, two undone for a good night out and three only for those rare tanned and toned few."
"Paul Baldwin, Menswear Director at Debenhams said: "This is traditionally a look more commonly associated with Latin lovers, but it has now hit these shores with British men embracing the warmer weather and the salon to bear their chests."
"You only need to look at Simon Cowell vs. Louis Walsh on the X Factor to know that button-free fashion gets the girls."
Alrighty then, How long will it take before the Machosexual "ShirtEgo" trend makes it over to the U.S?